Marc Siegel, spa marketing expert, is presently the Director of Marketing for Caribbean Resources. This successful company was founded in 1995 and has focused its efforts strictly in the Caribbean and certain countries in Central/South America. Their scope of services include but are not limited to design, procurement, installation, training, and on-going technical services for Fitness and Wellness Facilities in multiple forums. Their clientele includes award winning hotels/resorts, training centers for Olympic and FIFA teams, major corporations, up market villas/condominiums, universities, private island retreats, etc. Their corporate offices are in Coral Gables, Florida while the company has multiple satellite offices throughout the islands.
Furthermore, Caribbean Resources enjoys exclusive “Caribbean Distributor Agreements” with such brands as CYBEX Cardiovascular and Strength Equipment, LeMond RevMaster Spin Cycles, Water Rower, Troy Barbell, and Everlast Rubber Fitness Flooring, amongst others.
My specific responsibilities as Director of Marketing includes but are not limited to increase sales and brand product awareness within the Caribbean Target Market. Develop new client relationships and expand those of current customers. Utilize every avenue of media, advertising, promotion, and special events to expand the business base and enhance visibility for the company, its offerings, and the unique services provided. Negotiate, plan, and implement cooperative marketing plans with vendors and clients. Work with hotel/resort corporate offices to create brand-wide relationships and create innovative programming to increase guest usage of Fitness Centers and Spa Facilities at their properties. Submit annual and monthly marketing and event schedules to be continually updated and disseminated to company principles.
PLEASE VIEW WWW.CARIBBEANRESOURCES.COM