Marc Siegel, spa professional, founded and was managing director of the highly touted PALM LANE SPA GROUP (PLSG), which specialized in operations/management, branding, design, development, construction supervision, retail, membership/corporate sales and service, marketing, operations and management of fitness, spa, salon, and wellness facilities in the hospitality industry worldwide; comprised of Architects, Interior Designers, Research / Marketing Managers and Directors of Operations. In addition, Marc Siegel personally crafted/authored 50+ standard operating procedures (SOP) manuals; providing organizational structure, departmental operating protocol, service procedure instructions, retail sales platforms, recreation programming, and personnel guidelines to develop a solid foundation for spas and branded spa platforms;
In today’s hospitality market, a spa facility and services are a competitive necessity within all market segments for properties rated Forbes four-star, AAA four diamond and above. The pervasive reality is that leisure and business travelers alike now seek out a spa facility when making travel plans.
Amongst Marc Siegel, spa professional’s, development imperatives was to insure that the end product would exceed the highest level of guest expectations that inherently exist when a major upscale hotel company introduces a new consumer-based innovation. The PLSG product serves as a marketing tool that drives occupancy, allows for increased room rates, produces package sales and results in a “profit center” for property owners and managers. The physical plant of PLSG allows for the integration of a compelling new service philosophy of true hospitality while the systems assure the highest level of technology available both now and moving forward.
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