Marc Siegel, spa professional was former managing director of the successful Palm Lane Spa Group, a decade-long leader in spa, fitness, and wellness concepts for the hospitality industry. As company leader, Siegel enjoyed the opportunity to connect with, and provide service to, Gold’s Gym International, which was then considered to be a leading global fitness provider, one with over 4 million members and 678 facilities throughout the globe.
Gold’s Gym understood how experienced, proven and successful both Marc Siegel spa professional and the Palm Lane team has been in producing award-winning fitness, spa and wellness concepts for some of the biggest names and companies in the world, and chose PLSG to be their brand developer, designer, and operations manager as well as “Master Licensee for the Hospitality Industry”of Gold’s Gym & Palm Lane SPA.
Gold’s Gym had determined that Spa/Wellness programming would be a transcending g way to position the brand more towards women, accrete growth through a new revenue avenue, and catalyze growth, profitability and brand awareness well into the future. This is why they looked to PLSG and Siegel to create a new concept that would be inserted into Gold’s Gym facilities across the globe. The prototype spa concept was inserted into Gold’s Los Angeles, California location featuring a new logo and other brand integration elements that were extremely well received.
As leaders in providing members of the hospitality industry with innovative spa concepts, both Marc Siegel, spa professional and the PLSG team worked to forge a second agreement to facilitate transition the Gold’s Gym brand into the hotel/resort field. Before this transaction could be concluded, however, Gold’s Gym International was bought out by TRT Holdings, Inc., a competing hospitality company, which ended PLSG’s involvement in this effort.