Marc Siegel, Spa Marketing Expert, Caribbean Resources

Marc Siegel, spa marketing expert, is presently the Director of Marketing for Caribbean Resources. This successful company was founded in 1995 and has focused its efforts strictly in the Caribbean and certain countries in Central/South America. Their scope of services include but are not limited to design, procurement, installation, training, and on-going technical services for Fitness and Wellness Facilities in multiple forums. Their clientele includes award winning hotels/resorts, training centers for Olympic and FIFA teams, major corporations, up market villas/condominiums, universities, private island retreats, etc. Their corporate offices are in Coral Gables, Florida while the company has multiple satellite offices throughout the islands.

Marc Siegel Spa

Furthermore, Caribbean Resources enjoys exclusive “Caribbean Distributor Agreements” with such brands as CYBEX Cardiovascular and Strength Equipment, LeMond RevMaster Spin Cycles, Water Rower, Troy Barbell, and Everlast Rubber Fitness Flooring, amongst others.

My specific responsibilities as Director of Marketing includes but are not limited to increase sales and brand product awareness within the Caribbean Target Market. Develop new client relationships and expand those of current customers. Utilize every avenue of media, advertising, promotion, and special events to expand the business base and enhance visibility for the company, its offerings, and the unique services provided. Negotiate, plan, and implement cooperative marketing plans with vendors and clients. Work with hotel/resort corporate offices to create brand-wide relationships and create innovative programming to increase guest usage of Fitness Centers and Spa Facilities at their properties. Submit annual and monthly marketing and event schedules to be continually updated and disseminated to company principles.

PLEASE VIEW WWW.CARIBBEANRESOURCES.COM

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Marc Siegel Spa – Entrepreneur

Marc Siegel, Spa Entrepreneur was initially, the Director of Tennis at the Fontainebleau Hilton Resort. He worked with Hilton Hotels Corporation (Manager) and the Muss Organization (Owner) to develop Hilton’s first spa in North America. To that end, Spa-Vest, Inc. was formed to jointly undertake this expansive endeavor.

Marc Siegel Spa and the company conducted the branding, design, development, construction supervision, training, operations/management, marketing and sales (memberships, guest usage, convention service programs, packages and retail), advertising/promotion (internal and external), menu creation, and retail programming.

In so doing, they created department specific (SOP) standard operating procedures manuals; providing organizational structure, departmental operating protocol, and service procedure instructions to develop a solid foundation for this branded spa platform

The Spa at the Fontainebleau Hilton, was a great success from the onset and exceeded all expectations. A Condé Nast award recipient in its first year of operations, Marc Siegel developed, the now famous membership advertising campaign “WHY JOIN A SPA, WHEN YOU CAN JOIN A RESORT?” and garnered a record breaking 3,000 members by the close of the opening year.

Premised on the aforementioned results, Hilton Hotels Corporation and The Muss Organization overwhelmingly agreed to expand, using Marc Siegel Spa Entrepreneur’s one-source service platform. Upon completion, The Spa at the Fontainebleau Hilton featured 40,000 square feet of air-conditioned and 10,000 square feet of exterior space with a staff of over 300 persons.

The Spa at the Fontainebleau Hilton continued operating profitably for many years and through continually exceeding expectations, Marc Siegel was provided multiple projects moving forward with Hilton Hotels Corporation.

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Marc Siegel: Spa Professional, Palm Lane Spa Group Summary

Marc Siegel, spa professional, founded and was managing director of the highly touted PALM LANE SPA GROUP (PLSG), which specialized in operations/management, branding, design, development, construction supervision, retail, membership/corporate sales and service, marketing, operations and management of fitness, spa, salon, and wellness facilities in the hospitality industry worldwide; comprised of Architects, Interior Designers, Research / Marketing Managers and Directors of Operations. In addition, Marc Siegel personally crafted/authored 50+ standard operating procedures (SOP) manuals; providing organizational structure, departmental operating protocol, service procedure instructions, retail sales platforms, recreation programming, and personnel guidelines to develop a solid foundation for spas and branded spa platforms;

Marc Siegel SpaIn today’s hospitality market, a spa facility and services are a competitive necessity within all market segments for properties rated Forbes four-star, AAA four diamond and above.  The pervasive reality is that leisure and business travelers alike now seek out a spa facility when making travel plans.
Amongst Marc Siegel, spa professional’s, development imperatives was to insure that the end product would exceed the highest level of guest expectations that inherently exist when a major upscale hotel company introduces a new consumer-based innovation.  The PLSG product serves as a marketing tool that drives occupancy, allows for increased room rates, produces package sales and results in a “profit center” for property owners and managers.  The physical plant of PLSG allows for the integration of a compelling new service philosophy of true hospitality while the systems assure the highest level of technology available both now and moving forward.

Read more at : https://www.behance.net/marcsiegelspa

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Marc Siegel: Professional Spa Entrepreneur

Marc Siegel, Spa Entrepreneur was at first, the Director of Tennis at the Fontainebleau Hilton Resort. He worked with Hilton Hotels Corporation (Manager) and the Muss Organization (Owner) to build up Hilton’s first spa in North America. To that end, Spa-Vest, Inc. was shaped to mutually embrace this far reaching try.

Marc Siegel and the organization led the marking, outline, improvement, development supervision, preparing, operations/administration, showcasing and deals (participations, visitor use, tradition administration projects, bundles and retail), publicizing/advancement (inward and outer), menu creation, and retail programming.

Marc Siegel Spa
In this manner, they made division particular (SOP) standard working systems manuals; giving hierarchical structure, departmental working convention, and administration system directions to build up a strong establishment for this marked spa stage

The Spa at the Fontainebleau Hilton, was an incredible accomplishment from the onset and surpassed all desires. A  Condé Nast honor beneficiary in its first year of operations, Marc Siegel built up, the now renowned enrollment publicizing battle “WHY JOIN A SPA, WHEN YOU CAN JOIN A RESORT?” and collected a record breaking 3,000 individuals by the end of the opening year.

Marc Siegel Spa
Prefaced on the previously stated results, Hilton Hotels Corporation and The Muss Organization overwhelmingly consented to extend, utilizing Marc Siegel Spa Entrepreneur’s one-source administration stage. Upon finishing, The Spa at the Fontainebleau Hilton included 40,000 square feet of aerated and cooled and 10,000 square feet of outside space with a staff of more than 300 persons.

The Spa at the Fontainebleau Hilton kept working productively for a long time and through constantly surpassing desires, Marc Siegel was given various tasks advancing with Hilton Hotels Corporation.

To know more visit : Marc Siegel: Innovative Spa Manager

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Marc Siegel: Spa Credentials

Marc Siegel is a spa professional who has been in the industry for over twenty years, implementing development, design, branding, operations, service protocols, guest programs, and marketing strategies, within the hospitality industry that have received global recognition for their outstanding devotion to excellence. Below is a list of Marc Siegel’s most prized accomplishments and connections he has gained throughout his career.

Marc Siegel SpaMOST RECENT EXPERIENCE

Marc is the Director of Marketing for Caribbean Resources

AWARDS

T+L’s “World’s Best” Awards 2014: These hotels and resorts amongst others, received T+L’s awards and chose Caribbean Resources’ design, installation, training and service of CYBEX Cardiovascular and Strength equipment, for whom they are the “Exclusive Distributor in the Caribbean: Ritz–Carlton, Grand Cayman, Cayman Islands; Cap Juluca Resort, Anguilla; Musha Cay, Bahamas; The Crane, Barbados; Coral Reef, Barbados; Newstead Hotel, Bermuda; The Reefs Hotel Bermuda; Cambridge Beaches, Bermuda; Canouoan Island Resort, Canouoan Island; Caribbean Club, Cayman Islands; Casa de Campo, Dominican Republic; Zoetry Agua, Dominican Republic; Couples San Souci, Jamaica; Couples Tower Isle, Jamaica; Anse Chastanet, St. Lucia; Cap Maison, St. Lucia; Nisbet Plantation, Nevis; Parrot Cay Resort, Turks and Caicos; and Amanayara Resort, Turks and Caicos” Certain hotels and resorts won awards in multiple years.

Marc Siegel Spa
CONNECTIONS

Throughout his work in the Spa Industry, Marc Siegel’s highly focused and tireless efforts have afforded him the opportunity to work with a variety of highly-regarded individuals in the hospitality industry who have certainly helped pave his path to success. In no particular order, these people are: Hilton Hotels Corporation President Carl T. Mottek, Hilton Hotels VP Leo Salom, Carlson Hospitality Worldwide President Ms. Trudy Rautio, Hampshire Hotels Management President/CEO Eric A. Danziger, Radisson Hotels and Resorts President Jay Witzel and Sandals Resorts International Chairman Gordon Butch Stewart. Furthermore, Siegel has also worked with Mr. Evagrio Sanchez Campo of Melia Inversiones Americanas, Mr. Stephan Porter, former President of Americas InterContinental Hotels Group, Mr. Kirk Kinsell, President of Loews Hotels and Resorts, Omni Hotels and Resorts President Michael Deiteimeyer and Senior VP of Operations Stephen Rosenstock.

To know more visit : http://www.foodspotting.com/marcsiegelspa

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Marc Siegel, Spa Extraordinaire: PLSG

Marc Siegel is an esteemed professional in the spa industry who, founded and served as the Managing Director of the Palm Lane Spa Group, and has been an industry leader in spa, fitness and wellness concepts for over a decade. As an executive within the company, Siegel enacted talks with Gold’s Gym International, a global leader in the fitness industry with more than 4 million members occupying 678 facilities all over the world.

Marc Siegel Spa

Gold’s Gym knew Siegel and Palm Lane as the successful group responsible for creating award-winning spa, fitness and wellness programs, some, the most respected in the hospitality industry. Gold’s Gym ultimately chose them to be their brand developer, designer and operations manager because of these reasons. Also, they had made them their Master Licensee for the Hospitality Industry. The prototype for PLSG group’s spa concept was introduced at Gold’s Gym in Los Angeles, which featured a new logo and brand elements that impressed and enticed many.

Unfortunately for Marc Siegel and PLSG, Gold’s was bought out by TRT Holding, Inc. before the deal could be completed, which brought an end to Palm Lane Spa Group’s involvement with Gold’s Gym.

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Marc Siegel: Innovation in Spa Business

With regards to pioneers in the spa and friendliness businesses, Marc Siegel has reliably conveyed the aptitudes and thoughts important to surpass customer desires. Having more than a quarter century involvement in the spa, wellness and health industry, he has been a key figure in helping prominent customers make dazzling spa offices in their foundations that have surpassed all desires of his customers and visitors.

Marc Siegel Spa
Marc Siegel is a visionary why should driven make new ideas that increase present expectations in the Spa Hospitality Industry. Marc Siegel’s spa offices are an impression of his energy, polished methodology and tender loving care. With his imaginative and successful thoughts, Marc Siegel has aided more than 15 of them pick up distinguishment from Condè Nast, who has granted them for their commitment to fabulousness and their stellar levels of administration and visitor fulfillment.

Marc Siegel Spa
Beside his work in resorts, Marc Siegel’s experience incorporates the usage of corporate spa actively present person recreational projects for Fortune 500 organizations that incorporate IBM, INTEL, AMERICAN EXPRESS and Auto-Zone He is a top proficient in his field with numerous achievements which bolster his strong notoriety as a spa master with boundless ability.

To know more visit : http://marcsiegelspa.com/professional-experience/

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